I've built multiple brands from nothing Astrarow Group, SortExpress, Shirtel, 2410 Games. Each one started as a name and an idea, and each one became a recognized entity in its market. Branding isn't a logo exercise. It's the strategic foundation that determines whether anyone remembers you exist.

Brands I've Built

Astrarow Group is the umbrella. Under it sit SortExpress (AI-powered PPC optimization), Shirtel (shirtil.co.il media production), 2410 Games (2410games.com board games), GuyGap (guygap.com consulting), GNM Media, and ImageORM. Every one of these brands has its own identity, voice, and audience and I built each one from scratch.

That's not theory. That's the portfolio. When I work on your brand, I bring the same process that created all of these from naming and positioning to visual identity and market entry.

From Individuals to Enterprise

I work across the full spectrum. Personal brands for founders and executives who need to establish authority. SMB brands that need to punch above their weight in competitive markets. Enterprise brands that need consistency across teams, channels, and geographies. The scale changes, but the discipline is the same: know who you are, know who you're talking to, and make every touchpoint reinforce that message.

Branding Capabilities