Email and SMS remain two of the highest-ROI marketing channels available. I've built systems that send millions of messages, and more importantly, I've built the AI that makes sure each one lands with the right person at the right time.

Multi-Channel Outreach Done Right

Most businesses treat email, SMS, and push notifications as separate channels with separate strategies. That's a mistake. These channels work best as a coordinated system where each message reinforces the others and timing is orchestrated across all touchpoints.

I've designed and executed campaigns across all three channels for businesses ranging from e-commerce to B2B services. The key is understanding which channel fits which message type: email for depth, SMS for urgency, push for re-engagement.

SortExpress was built in part to solve this exact problem. It doesn't just optimize landing pages — it handles email, SMS, and push notification campaigns, automatically testing variants and routing traffic to the highest-performing combinations.

The SortExpress Advantage

Traditional A/B testing in email marketing is slow and limited. You test two subject lines, pick a winner, and move on. SortExpress runs continuous multivariate testing across channels simultaneously. It rotates creative, adjusts send times, and optimizes conversion paths in real time.

This is the system behind the +35% conversion rate improvements and -50% lead cost reductions I deliver. It's not guesswork or "best practices" — it's live data driving every decision, every send, every notification.

The PCT patent behind SortExpress protects this methodology because it genuinely changes how businesses approach multi-channel optimization. It's not an incremental improvement. It's a fundamentally different approach.

Campaign Capabilities