I design products. Not wireframes in Figma actual products that go from a napkin sketch to a box on a shelf or a live platform with paying users. That's the job of a CPO, and it's one of the roles I've held across multiple companies.

2410 Games Designing with Tyler

2410 Games is a board game company I founded with inspiration from my son Tyler. He was four years old when he started contributing game ideas, and those ideas became real products Maritime Domino among them. Taking a child's creativity and turning it into a manufactured, marketable product is product design in its purest form: listen, prototype, test, iterate, ship.

The same discipline applies to software. SortExpress started as a product concept a way to automate what I was doing manually in affiliate marketing and became a PCT-patented AI platform. The process is the same regardless of the medium: identify the problem, design the solution, build it, and get it into users' hands.

Product Strategy

Product design isn't just about the artifact. It's about market positioning, pricing, user experience, and go-to-market planning. I've taken products from concept through manufacturing, from MVP through enterprise deployment. Whether it's a physical game, a SaaS tool, or a media product, the strategic thinking is the same and it's informed by 20+ years of actually doing it.

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