Content is the engine behind every brand I've built. Through Shirtel my media production company I've produced corporate videos, brand campaigns, social content, and full-scale marketing assets for businesses across industries.

The Shirtel Studio

Shirtel (shirtil.co.il) is where production meets strategy. It's not a generic video house it's a studio built by someone who understands what content needs to accomplish. Every video, every campaign, every asset is designed to serve a business objective, whether that's brand awareness, lead generation, or investor engagement.

I've also managed a musical band which means I understand the creative process from the performer's side, not just the producer's chair. That perspective shapes everything I create.

From Concept to Campaign

I handle the full production lifecycle: creative direction, scripting, filming, editing, and distribution strategy. Whether it's a 30-second social ad or a full brand documentary, the process is the same start with the goal, build backward to the story, then execute at a level that reflects the brand.

Production Capabilities