I don't just talk about building websites — I build them. From personal brands to e-commerce platforms to gaming portals, I've designed, developed, and launched sites that serve real business objectives. The proof is live and online.

Portfolio of Live Sites

Every site I build starts with a clear business purpose. guygap.com is my personal brand platform. astrarow.com is the Astrarow Group hub that ties all my ventures together. 2410games.com showcases the board games I design with my son Tyler. shirtil.co.il serves the Israeli market with a full business directory platform.

These aren't template sites with swapped logos. Each one is purpose-built for its audience, optimized for performance, and designed to convert visitors into the specific action that matters for that business.

I use modern development tools — including AI-assisted coding with Claude Code — to build faster than traditional agencies while maintaining full control over every pixel and interaction.

What Makes a Website Work

A website that looks good but doesn't convert is decoration. A website that converts but looks amateur undermines trust. The sites I build hit both marks because I approach every project as a business owner, not just a designer or developer.

Speed matters. Mobile responsiveness is non-negotiable. SEO structure needs to be baked in from day one, not bolted on later. And every page needs a clear purpose — what should the visitor do, and how does the design guide them there?

Years of running PPC campaigns through SortExpress taught me exactly what makes landing pages convert. That knowledge informs every site I build, whether it's a full corporate website or a single landing page for a campaign.

Website Capabilities